The 2022-2023 Modern Soulful Music Awards have been opened. We know that a lot of you are here to strictly find your next favorite artist and song, so if you want to get right into the music, check it out below here!
Hit that play button to deep dive into the music! You might have just found your newest playlist addition!
Jared Matthew is a rapper, lyricist, and musical composer who has been igniting the Rap scene for a while now. Their latest release, “Sun Will Shine” demonstrates their lyrical abilities, opening with a captivating vocal performance — and melodic flow. Still, the soothing musical landscape creates a creative contrast and allows it to flow perfectly with their vocal tone.
Growing up in North Carolina, Jared Matthew’s writing capabilities demonstrate depth and grasp of the talents required to create songs that speak to their own experience. They are quickly becoming a brand name to be acknowledged in an ever-growing industry that’s in desperate need of a new generation of music. Jared Matthew brings a combination of lyrical flow, hypnotic beats, and emotional pull that captivates the soul.
The soundscape created by Jared Matthew creates the perfect atmosphere for the harmonic flow and exceptional story-telling that follows – the music has a classic yet fresh, crisp feel and rhythm to it. Furthermore, Jared Matthew employs a one-of-a-kind rhyming style and lyrical craft that brings the most conscious and emotional weight possible.
The story, concept, and performance of “Sun Will Shine” — including clever wordplay – are key components of the music. Jared Matthew’s music is unapologetically honest, raw, and beautifully crafted.
This song, in particular, exemplifies what vulnerability and openness feel like to connect even with an audience of global listeners who are thousands of miles away. The quality of the “Sun Will Shine” experience is captivating; certain moments truly grab your attention and make you want to revisit this space and listen again.
ARTIST SPOTLIGHT INTERVIEW
Modern Soulful Music (MSM:) What made you decide to jump into the music industry or music business?
Jared Matthew (JM:) Passion to create. I honestly believe there is nothing else like it in the world. The feeling you get expressing yourself through a song is incomparable. I love the idea of starting with a blank canvas and creating a song or album.
MSM: What do you think makes you stand out from all the other aspiring and upcoming artists in your genre of music?
JM: Tenure, work ethic, and realism. I’ve been at this for 10 years, growing and getting better every year. I know what it takes, and I feel like we are getting closer and closer to that. My work ethic is unmatched, in my opinion. I do everything on my own, and I’m running businesses outside of music. Realism is the biggest though, I’m not rapping about sh*t I didn’t live. If you listen to my whole album I think you’ll hear that realism. You’ll feel it. You’re hearing real stories and the real heartbreak.
MSM: If you could collaborate with ANY artist/band… Who would you choose and why?
JM: I mean my dream collab would be J. Cole, ’cause he’s “The G.O.A.T.” to me. Any of my idols on a track would be crazy to me, NF, JID, Millyz, or Rod Wave. But my favorite local collab is this dude by the name of Grxhxm, look him up and you’ll see why.
MSM: What do you think is your biggest Advantage and your biggest Disadvantage about being an Indie artist?
JM: Biggest advantage is for sure creative control. That and authenticity. You can feel it more when people have yet to make it, in my opinion. The biggest disadvantage is the platform and budget. Like, you make a record that you think a large audience would appreciate, and that’s hard enough. But what’s 10x harder is actually getting it in front of that audience.
MSM: Do you prefer the Independent route or would you rather sign to a major record label, and why?
JM: Independent. 100%. I used to want to sign a deal when I was like 19 to just, be okay money-wise. But I’m alright now, so for me, it’s all about having control over my music.
MSM: Out of all the songs you’ve released, what do you think is your best song and why?
JM: That’s a tough question. I think “Sun Will Shine” is my favorite song with a purpose. It’s the last song on my album: Late Nights. After 3 years of sad songs, I finally felt a little sun in my life and just ran with it…I’ve had a lot of people tell me “You And Me” is my best song, and I can see why. I put my whole heart into that one too.
MSM: Between creating in the studio OR performing live on stage, which is your most enjoyable one and why?
JM: Creating. Hands down. I don’t need the attention, don’t care for it honestly. I love the creation process. Nights before the studio feel like Christmas Eve. I dream of being able to go all day every day as my job. I made this album in like 20 studio hours… let me get 200 and see what I make.
MSM: What would you consider the most successful or proudest moment in your music career, so far?
JM: I was going to eat at a restaurant in my hometown and when I sat down they played one of my more popular joints “Cham-Pain” without anyone even saying a word to me. That was pretty cool.
MSM: What inspires you the most about the music industry these days?
JM: The opportunity. So many gimmicks, so many plants, and repetitive sh*t. I think the real stuff is going to come back around. People need to feel that.
MSM: If you weren’t in the music business or industry, what do you think you would be doing with your life instead?
JM: (laughs) if I wasn’t able to make music, I dead a*s wouldn’t be here anymore…
Here at Modern Soulful Music, supporting artists is our #1 priority, we kindly ask you to check out Jared Matthew.
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