According to the organizer of the “ON THE WAY” charity campaign, “This campaign aims to give hope to those barely getting by regardless of culture, race, religion, language, and generation, that there is a better world awaiting them.”
A global charity to overcome the above problems is ‘ON THE WAY,’ the purpose of this campaign is to collaborate with famous artists to create diverse content focused on art and music, to help people live a normal life. To bring inspiration and warmth to the weary. Like the 1985 big campaign “WE ARE THE WORLD” with top artists such as Michael Jackson, Stevie Wonder, and Bob Dylan.
Grammy Award winner Venus Brown will lead the ON THE WAY campaign as General Producer, while seven-time Grammy Award winner Timbaland will serve as Music Director, composing and arranging the campaign songs, raising expectations for the album.
Venus Brown said, “Participating artists Camila Cabello, DJ Khaled, Justin Timberlake and will.i.am will also join the campaign to support the vision of spreading positive influence through music.”
The problem of disproportionate quarantine care in many low-income countries in Africa and Central Asia due to the COVID-19 pandemic and its various aftermaths is a problem to be solved by multinational organizations.
The title track of the first single album recorded in Korea, USA and Ireland will be released as an album and soundtrack. ON THE WAY’s global campaign soundtrack is set for his December release, and the bulk of the album’s sales will go to several organizations, including the United Nations High Commissioner for Refugees (UNHCR) and the World Food Program (WFP).
In addition to the pre-announced participants, other world-renowned artists will participate in the recording and the production process will be released later as a documentary. The next group of participating artists will be announced on the website: http://www.ontheway.org.
Here at Modern Soulful Music, supporting soulful artists for the social good of all is our #1 priority, we kindly ask you to check out the upcoming ON THE WAY campaign.
- Email: support@ontheway.org
- Company: Fandom Korea
- Contact(person): Claire, OHsite : http://www.ontheway.org
- Country: Republic of KOREA
Modern Soulful Music Awards 