Meet Rapper & Singer Vindi – a hip-hop sensation with an enlightening message to share on Flaws of Attraction

Hit that play button to deep dive into the music! You might have just found your newest playlist addition!

South London-based artist and rapper Vindi continues to raise the bar in the alternative, soulful, and storytelling hip hop, with the striking intensity and equally inspiring visuals of Temptation.

Vindi is an artist known for throwing a wrench into the works and going against the grain of the current music trends by providing an alternative vibe. Their mannerisms are all their own. 

Vindi’s low-voiced bellow is deep, atonal, and easygoing, and its contained coolness is captivating. It’s a kind of rap rendition that wraps you around its low-voiced bellow.

Vindi hasn’t always been a solo artist he started in a group known as ‘The Collective’ and was also part of a duo known as ‘SE23s Finest’ however due to circumstances some members no longer make music or have branched off to do their own thing, therefore he decided to give it a go himself solo.

The Temptation tune employs a genuine calm feel alongside a single vocal lead and minor afro-pop vibe echoes of voice for added impact, with essential yet melodic background and intense pace.

The vocal tone of Vindi, the sharp delivery, the dynamic flow, and the similarly sharp, smart arrangement of the bars all contribute to the weight.

In both sound and lyrics, Vindi’s voice is becoming increasingly distinct from the rest of the artist’s repertoire. In addition to being familiar and appealing, it authentically conveyed the song’s atmosphere, presented honesty, and revealed exposure. All while weaving through a series of flows that continually return to the creative and melodically captivating hook.

Vindi keeps things simple yet effective, with a creative, almost soothing beat, excellent vocal rhythm, flashes of melody, and an overall song that grabs the listener’s attention while also energizing them. Temptation by Vindi is a definite highlight of the Flaws of Attraction project, with captivating melodies, a relatable theme that is packaged in a unique way, and great storytelling.

“I make music about life, its releases therapy, whether its a serious song or me having fun, I am not a street guy which used to be counted against me however good music is just that no matter where you are from, if you can rap you can rap. My favourite era of Hip Hop has passed however I want to keep the flag going while putting a modern twist on it.”

– Vindi

Artist Interview

Modern Soulful Music: What made you decide to jump into the music industry or music business?

Vindi (V:)I’ve always had music around me, especially in the household and also when visiting family. My earliest memories are hearing my Dad play reggae, revival and lovers rock almost every day. I enjoy that music yet fell in love with rap seeing MTV, I downloaded software to record vocals and produce beats and started from there, I was a producer/beatmaker first.

What do you think makes you stand out from all the other aspiring and upcoming artists in your genre of music?

V: I am the first-ever ME, other artists are imitations or blatant copycats of their favourite rappers or whatever is the current wave. My style will remind you at times of boom bap hip hop yet I’ve elevated it and moulded it into a modern-day equivalent. The V in my name is for Versatile and the music is my life a song could be about a good day, feeling depression, love, going out to a party whatever moves me at the time I go and record it.

If you could collaborate with ANY artist/band… Who would you choose and why?

V: The artist I would love to collaborate with is definitely Kendrick Lamar I feel he’s the best of the current generation and raises the bar with each project, his flows, cadences, voices, and song structure it’s amazing I am always looking to learn and surely would in a session even if I just watched his process.

What do you think is your biggest Advantage and your biggest Disadvantage of being an Indie artist?

V: My biggest advantage is I’m unfiltered I literally don’t have to think I want to release a certain type of song to satisfy anyone I am free. The biggest disadvantage is lack of exposure without major backing it’s hard to make a name it be noticed no matter how good the music is…There’s a lot of politics.

Do you prefer the Independent route or would you rather sign to a major record label, and why?

V: Honestly, I would prefer a partnership so I am able to maintain artistic freedom that’s of utmost importance for me.

Out of all the songs you’ve released, what do you think is your best song and why?

V: Good question. My personal favourite is ‘Clouds’ as this was the first song I recorded for my debut full-length project. At the time of writing was pondering life, the moments you wonder what is the meaning so just expressed my state of mind and from the responses, people resonated to it, I planned to keep it for myself and nobody hears it ever.

Between creating in the studio OR performing live on stage, which is your most enjoyable one and why?

V: Performance is always a gauge of emotion you see the instant response from the crowd even if they don’t know you. You learn which songs work for you and the audience is honest…you need this for future reference. I enjoy creating in the studio also as I’ve had collaborations thanks to networking online with people around the world, for the past year my songwriting has taken on another level as I’m now writing hooks for R&B artists I would like to ghostwrite in future for rappers too.

What would you consider the most successful or proudest moment in your music career, so far?

V: My proudest moment is seeing my daughter’s reaction to the music she is very honest she likes what she likes not all my songs, of course, *laughs… but the ones she loves will play to herself and friends proudly.

What inspires you the most about the music industry these days?

V: There are so many talented people unheard and we never know which song will propel us or be the one to break us, so creativity inspires me, there are more independent artists who are doing it now than previously, and I am inspired by those who also grind I know what it takes so seeing anyone just trying to be heard who starts to make waves is encouraging.

If you weren’t in the music business or industry, what do you think you would be doing with your life instead?

V: I still work nine to five while balancing doing music between co-parenting so it’s not easy but in theory whatever I pursue to be in creative writing as I used to write poems prior to rapping, so maybe the spoken word is an alternative.

This is our absolute favorite thing to say. If you’ve read any of the blogs we publish, you’d know we put out this message. Connect with Vindi. More music will certainly be in their future! We are as excited to keep you in the loop on future projects!

Artist Interview: Meet R&B sensation Whitney Nechelle

The child of soul R&B, dancehall, and Hip-Hop, Whitney grew up in a world of diverse sounds.

Hit that play button to deep dive into the music! You might have just found your newest playlist addition!

Silky and sticky vocals direct with breathy harmonies and multiple layers of delicacy on Whitney Nechelle’s uniquely winding, self-aware new sultry & soulful single Speak.

The clatter of the beat and the conflicting tap build a vastly attainable pop-like mood from the start, with a quite nostalgic vibe. Weave in these deep verses, passionately and cleanly blended, and things will gradually but steadily shift towards totally fresh realms.

Speak introduces the skillfully meandering vocal harmonies of Whitney Nechelle in a way that feels acquainted yet also indicative of an artist ready to pave their own way, with a likable beat that injects a level of weight and easily recognizable styling into the track.

Beautifully crafted, with a longer-form melody than most pop songs, fusing that RnB meander with a more comforting soulful structure for something that essentially delivers the best of both worlds.

Artist Bio

Whitney Nechelle, a Tuskegee University graduate has been performing in the choir and leading in plays since a little girl. The arts were instilled in her from birth due to both parents being involved with related industries. On top of that, she was surrounded by soulful classic R&B and reggae tunes for as long as she can remember, so a deep passion for serenading us was inevitable. With inspirations like Janet Jackson and Tina Turner, she’s stayed motivated while performing up and down the East Coast sharing those sultry sounds. Be on the lookout for a performance near you in the near future, because Whitney Nechelle dropped her new album “Capricorn” 4/29/22 to keep the crowd buzzing with banging hits like the playful track “Sign” and sultry single “Speak”.

Artist Interview

Modern Soulful Music Awards: What made you decide to jump into the music industry or music business?

Whitney Nechelle (WN:) I have been dancing, singing, and performing in front of crowds since I was 3 years old. My father was a DJ in his younger years and my mother performed on Broadway and also was an assistant 2 entertainers in the business… So I wouldn’t say when did I decide to jump into music; I would more so say I was born into music and it has always been a part of my life. I always make jokes saying that I think I learned how to dance before I could walk! *smiles

What do you think makes you stand out from all the other aspiring and upcoming artists in your genre of music?

WN: Outside of my unique voice as I’ve been told *laughs … I would have to say the lyrics. I focus a lot on small details. I want to make sure my audience understands what I’m saying but it still sounds and feels good!

If you could collaborate with ANY artist/band… Who would you choose and why?

WN: I would really love to make a song with Doja Cat and Janet Jackson! I love the soft voices of both girls but I also feel that when they make music it is going to be feel-good music. Music that I couldn’t go wrong if I spent my money per se. I love to watch both of them perform! I am a visually stimulated being *laughs

What do you think is your biggest Advantage and your biggest Disadvantage of being an Indie artist?

WN: I think the biggest advantage is having the ability to reach your audience and show them what you really like and what you do not like. You’re not just putting out music and visuals that you have been told must represent you. You can pick and choose what you want to represent your brand…One of the biggest disadvantages I believe is having the responsibility of financially overseeing your entire album project. Even for distribution, it is very difficult to reach a fan base without having hundreds of thousands of dollars.

Do you prefer the Independent route or would you rather sign to a major record label, and why?

WN: I think there are true advantages and disadvantages on both sides. I love the freedom that I have been an independent artist, however, with the right opportunity I would not turn it down. I would just make sure that I read my contracts and was not pressured into a deal that was not financially sound.

Out of all the songs you’ve released, what do you think is your best song and why?

There are a few songs that are my favorite, but I must say…I think that it is a problem that I want to have. On my album, Capricorn, it is the hardest question to answer because depending on what mood I’m in my favorite song changes. You know I like to watch movies based on the actors that are in them. Like if I see Viola Davis is in for the movie then I know it’s going to be a great movie! That’s what I want my fans to feel…if my name is on it then it’s got to be a great album!

Between creating in the studio OR performing live on stage, which is your most enjoyable one and why?

WN: I love performing in the studio but nothing satisfies me when it comes to performing. As I stated I’ve been performing since I was a little girl. I also feel that performing allows people to physically connect with my fans and not just over a computer screen or a speaker. I still feel that nothing beats the connection to your fans rather than seeing them face to face and allowing to touch their souls!

What would you consider the most successful or proudest moment in your music career, so far?

WN: So far I would say releasing and performing my first album. It felt so good to have songs that allowed people to understand who and what I am.

What inspires you the most about the music industry these days?

I love the fact that anybody can be noticed and that you do not need a huge record label to push your music and get it out there. Social media has allowed anybody to get their music out to the world.

If you weren’t in the music business or industry, what do you think you would be doing with your life instead?

WN: I love babies and animals so if I was not doing music I would either be school teaching the youngsters out here in the world or I would be working with animals hands-on.

This is our absolute favorite thing to say. If you’ve read any of the blogs we publish, you’d know we put out this message. Connect with Whitney Nechelle. More music will certainly be in their future! We are as excited to keep you in the loop on future projects!

#MonthlySpotlight Tune-In Here: Listen to Reece Lemonius’s new Soulful R&B contemporary track “I’m Not Him.”

Hit that play button to deep dive into the music! You might have just found your newest playlist addition!

Reece Lemonius creates an arrangement with a lot of ebbs and flows, much like the action of waves lapping on a beach, which is quite beautiful, thanks to the extensive use of reverb and delay. As a result, there is a sense of sumptuous richness throughout.

Released his first EP Comfortable in 2019 and started building up his catalog. After taking time to craft his sound, his upcoming Midnight EP mixes alternative R&B with tasteful mix of late 70’ s & 80s ́ retroelements and yet modern pop production. A never-ending new beginning …

As a result of the overall mood shift of I’m Not Him, the audience’s spirits are lifted as a result. It is only a brief moment, but the swagger and empowerment of the lyrical passages are swiftly restored, and we begin to connect with the bold and beautiful undertones that run throughout this song.

The meaningful lyrics in this song are truly soulful and display emotional narratives of toxic love-driven stories, open to personal interpretation from the listener, which helps in creating a bond between the music and listener, that builds a strong listener base!

“I’m Not Him” sheds new light on the artist, striking a chord with spectators because of its transparency, fragility, purity, and the powerful artistic thread that runs through the work. Perfect for a night out in the city and my personal favorite from the Reece Lemonius line.

In the music industry, attaching a strong brand to music is extremely important. We think that Reece Lemonius is definitely on the right track in this regard. It’s no surprise that with time, the music and the brand continue to just keep going up!

This is our absolute favorite thing to say. If you’ve read any of the blogs we publish, you’d know we put out this message. Connect with Reece Lemonius. More music will certainly be in their future! We are as excited to keep you in the loop on future projects!

Check it out here. Mannen (Skull Edit) is a brand new dancehall track from PAPA Sound & Jamkid: don’t miss out! #ArtistSpotlight

Mannen’s created on the same riddim (instrumental) as One Bagga Shh!. It’s an energetic dance song with flavors from dancehall, Afropop and reggae. The song is performed by Jamkid from Rågsved, Stockholm. Jamkid got the name from his parents who saw that Jombo (his real name) hummed and danced to dancehall and reggae, and give him the name “the jamming kid”, later Jamkid. Mannen’s all about loyalty and suburban friendship that leads to disappointments. Boys often call each other “brother”, “fam”, “akhi” and so on, men who later get into the backside of the street with money, hype or drugs, they turn their backs on each other. Instead of remembering that you belong together and have shared moments and successes. 

Hit that play button to deep dive into the music! You might have just found your newest playlist addition!

Mannen (Skull Edit) by PAPA Sound & Jamkid is a rhythmic, soulful and catchy afrobeat song, perfectly produced that will send you on a journey with smooth vocal melodies and catchy electronic beats in the background. 

Jamkid is a dancehall-fusion and afrobeat artist from Rågsved in Sweden with roots from The Gambia. He is known for his vital live performances and extravagant style in clothing. He started his career in Rågsved alongside the collective All Green and later in about 2017 pursued onto a strong solo career and has since then gained respect and following. His name stands for “The jamming kid” which is a nickname he came up with when he was a kid listening to Bob Marley and other reggae and dancehall artists

Mannen (Skull Edit) is a successful fusion of afrobeat and soul music, with crisp brass and a clever rhythmic conversation between the chattering drum beats. The great singing of PAPA Sound & Jamkid on this track is definitely a mood changer and will get you in a dancing trance immediately when you turn it on. 

Familial and unrefined, PAPA Sound & Jamkid encompasses the fundamental sounds of African heritage in their music. Finding one’s place within a diaspora in connection to the Motherland can be an integral part of exploring afro-beats and world music in hip-hop. This is certainly true of Mannen (Skull Edit). You’ll be melodically transmuted to a place of music, culture, and afro-bliss. 

In the music industry, attaching a strong brand to music is extremely important. We think that PAPA Sound & Jamkid is definitely on the right track in this regard. It’s no surprise that with time, the music and the brand continue to just keep going up!

This is our absolute favorite thing to say. If you’ve read any of the blogs we publish, you’d know we put out this message. Connect with PAPA Sound & Jamkid. More music will certainly be in their future! We are as excited to keep you in the loop on future projects!

#NewMusic Check out Ka’arTuneZ’s new alternative hip hop single: Lavender Lemonade. Listen Now!

Hit that play button to deep dive into the music! You might have just found your newest playlist addition!

Ka’arTuneZ ’s writing capabilities demonstrate depth and grasp of the talents required to create songs that speak to their own experience. They are quickly becoming a brand name to be acknowledged in an ever-growing industry that’s in desperate need of a new generation of music. Ka’arTuneZ brings a combination of lyrical flow, hypnotic beats, and emotional pull that captivates the soul.

From a young age, he was always fascinated with music. He got his start from his father who got him on the track and developed his ear for music, thus Scorpionshok was born. Quickly falling in love with the music he experimented using various tools, sounds, and programs. In high school, he further developed his abilities and created the second persona, Ka’arTunez. Purposefully splitting the way his mind works when it comes to tacks and verses proved extremely beneficial as he looks at the two worlds extremely differently.

Ka’arTuneZ is a rapper, lyricist, and music composer who has been igniting the Rap scene for a while now. Their latest release, Lavender Lemonade demonstrates their lyrical abilities, opening with a captivating vocal performance — and melodic flow. Still, the soothing musical landscape creates a creative contrast and allows it to flow perfectly with their vocal tone. 

The soundscape created by Ka’arTuneZ creates the perfect atmosphere for the harmonic flow and exceptional story-telling that follows – the music has a classic yet fresh, crisp feel and rhythm to it. Furthermore, Ka’arTuneZ employs a one-of-a-kind rhyming style and lyrical craft that brings the most conscious and emotional weight possible.

The story, concept, and performance of Lavender Lemonade — including clever wordplay – are key components of the music. Ka’arTuneZ ’s music is unapologetically honest, raw, and beautifully crafted. 

This song, in particular, exemplifies what vulnerability and openness feel like to connect even with an audience of global listeners who are thousands of miles away. The quality of the “Lavender Lemonade” experience is captivating; certain moments truly grab your attention and make you want to revisit this space and listen again.

#ArtistSpotlight Check out Shaan Kambi’s new electro-pop track: Valentine In A Pint

Hit that play button to deep dive into the music! You might have just found your newest playlist addition!

Handpicked by Grammy-winning artist AR Rahman as one of the top 24 independent artists across India, Shaan’s originals emphasize the duality in his voice, alongside powerful electro-pop production. Writing produces and performs his music independently. Shaan has been awarded the silver medal by The Musician’s Company of London for his work as a vocalist/songwriter. He has also been featured on the cover of Rollingstone India and has been covered exclusively on their website.

Valentine In A Pint is a well worth exploring track with an awesome melody and a flow until the end of the track. Without a doubt, this whole thing will give you a positive boost and at the same time, this is a fine mood fixer too.

Shaan Kambli is leading with an immediate appeal for blending a decidedly colorful soundscape with a catchy pop hook that’s quickly anthem-like in its attractive vocals and melodic embrace as well.

Refreshingly creative sound design, Lyrically fresh, reflective, and honest with smartly tuned in with what works on a modern level. The whole thing urges you to turn up the volume, appreciating the various intricacies of the soundscape and losing yourself in the energy at the very same time.

We hope Shaan Kambli will come up with an amazing video for this track soon. Stay tuned with him to witness more awesome work in the future.

The soulful pop vocals are introduced seamlessly each time, and the harmonies are at the forefront of the track, and constantly take the spotlight.

In the music industry, attaching a strong brand to music is extremely important. We think that Shaan Kambli is definitely on the right track in this regard. It’s no surprise that with time, the music and the brand continue to just keep going up!

This is our absolute favorite thing to say. If you’ve read any of the blogs we publish, you’d know we put out this message. Connect with Shaan Kambli. More music will certainly be in their future! We are as excited to keep you in the loop on future projects!

NewMusic Austin White 7ll offers up new gospel track Eyes On You

Austin White 7ll has a new project to show you. Listen to Eyes On You here!

Hit that play button to deep dive into the music! You might have just found your newest playlist addition!

As this genuinely motivating, refreshing, and purposeful new gospel single “Eyes On You” from Austin White 7ll reaches the scene, creative production and robust sound design combine with firmly planted objectives to create something divine and extraordinary.

“Eyes On You” builds up from modest, faith-filled beginnings through several levels of cinematic intricacy and ambiance, ultimately immersing and engrossing listeners from start to finish in this heavenly world of sounds.

The multi-layered sounds and moments that comprise this record are rather refreshing in terms of production.

Spiritually armed and shooting for the heart, gospel singing sensation Austin White 7ll has much to offer on their latest single Eyes On You.

If ever a song was perfectly designed to open up a conceptually considerate project Eyes On You is the one. A clear sense of soul meets with a ministry-style vocal that inspires confidence and invites the audience to participate in glorious praise.

The vocal tone and the delivery fit the mood and purpose of this writing perfectly. So all wanted in the background are these dashes of choir-like murmurs, a mellow beat, and a glimmer of instrumentation r in the distance.

The entire song is so spacious and calming to have filled the room. Austin White 7ll breathes life into the melody at every step. Understanding the likes of Austin White 7ll in soul-meets-gospel style, but holding things focused and of depth regarding the underlying faith and dedication to a higher power.

That melody and these words in Eyes On You are easy to connect with and involve yourself in, which is an enormous calling card in terms of the compelling pop songwriting of Austin White 7ll.

#SongReview HEGAZY drops new track: Oil and Water

Hit that play button to deep dive into the music! You might have just found your newest playlist addition!

HEGAZY is a New York–based duo featuring Egyptian-Italian twin sisters Leila and Omnia Hegazy. After parallel careers as solo artists, Leila, a vocally-driven R&B singer and Omnia, an outspoken pop-rock artist, blend together in a genre-bending pop/soul/rock vibe similar to the likes of Lianne La Havas, Emily King, Gary Clark Jr., and Alabama Shakes. The results: infectious pop melodies, soulful vocal harmonies, and heartfelt, unapologetic lyrics.

As this genuinely motivating, refreshing, and purposeful new electro-pop single “Oil and Water” from HEGAZY reaches the scene, creative production and robust sound design combine with firmly planted objectives to create something extraordinary.

“Oil and Water” builds up from modest, minimalist beginnings through several levels of cinematic intricacy and ambiance, ultimately immersing and engrossing listeners from start to finish in this surprising world of sounds.

The multi-layered sounds and moments that comprise this record are rather refreshing in terms of production.

Smooth tone, gentle vibrato, attractive octave range, and a consistent flowy soulful RnB instrumental make HEGAZY “Oil and Water,” a Contemporary / RnB masterpiece that also offers a diverse production to keep things soulful, vulnerable, and emotional.

“Oil and Water” is something different coming from HEGAZY corner, fusing together a catchy soundscape with theatrical story-telling origins and a blissfully soulful RnB vocal – the result is something that feels like rhyme and ultimately paves the way for a more creative, sensitive, and immersive RnB realm of tomorrow.

The effect of “Oil and Water” is to draw the listener’s attention to the soft and soulful rhythm and…of course, HEGAZY’s vocals in the background. Or, more precisely, the intimacy of the lyrics — there’s a wide range of them on display. 

HEGAZY creates an arrangement with a lot of ebbs and flow, much like the action of waves lapping on a beach, which is quite beautiful, thanks to the extensive use of reverb and delay. As a result, there is a sense of sumptuous richness throughout.

As a result of the overall mood shift of Oil and Water, the audience’s spirits are lifted as a result. It is only a brief moment, but the swagger and empowerment of the lyrical passages are swiftly restored, and we begin to connect with the bold and beautiful undertones that run throughout this song.“Oil and Water” sheds new light on the artist, striking a chord with spectators because of its transparency, fragility, purity, and the powerful artistic thread that runs through the work.

NewMusic Check out Sheldon Gava’s new hip-hop track: Babies Having Babies. Listen here.

Hit that play button to deep dive into the music! You might have just found your newest playlist addition!

Artist and rapper Sheldon Gava continues to raise the bar in the alternative, soulful, and storytelling hip hop, with the striking intensity and equally inspiring visuals of Babies Having Babies.

Sheldon Gava is an artist known for throwing a wrench into the works and going against the grain of the current music trends by providing an alternative vibe. Their mannerisms are all their own.

Sheldon Gava’s low-voiced bellow is deep, atonal, and easygoing, and its contained coolness is captivating. It’s a kind of rap rendition that wraps you around its low-voiced bellow.

The Sheldon Gava tune employs a genuine calm feel alongside a single vocal lead and minor echoes of voice for added impact, with essential yet melodic background and intense pace.

The vocal tone of Sheldon Gava, the sharp delivery, the dynamic flow, and the similarly sharp, smart arrangement of the bars all contribute to the weight.

In both sound and lyrics, Sheldon Gava’s voice is becoming increasingly distinct from the rest of the artist’s repertoire. In addition to being familiar and appealing, it authentically conveyed the song’s atmosphere, presented honesty, and revealed exposure. All while weaving through a series of flows that continually return to the creative and melodically captivating hook.

Sheldon Gava keeps things simple yet effective, with a creative, almost soothing beat, excellent vocal rhythm, flashes of melody, and an overall song that grabs the listener’s attention while also energizing them.

Babies Having Babies by Sheldon Gava is a definite highlight, with captivating melodies, a relatable theme that is packaged in a unique way, and great storytelling.

#ArtistSpotlight Rich Girl is a brand new afro-soul track from Arewa: tune in now!

NEW MUSIC ALERT! We’ve got music from Arewa! Today we’re featuring Rich Girl.

Hit that play button to deep dive into the music! You might have just found your newest playlist addition!

Arewa, beautiful, caring, determined, ambitious, and flawed. Like any individual she is uniquely her. She goes about her days, gaining new experiences that propel her into becoming such a divine being. A modern day griot, she is. Using her experiences to share stories through art, she evokes emotion of the average being, gracing them with her authenticity. Her stories come from a place of confusion, pain, joy, enlightenment, love, peace; a place she calls home. Accepting all that she is, she has laid the standard for being one of the most motivational and inspiring being to share her vulnerable art to the world. Born in Brooklyn, New York, of Nigerian descent, a true Yoruba goddess lives within her.

Rich Girl by Arewa is a beautiful, soulful and catchy afrobeat song, perfectly produced that will send you on a journey with smooth vocal melodies and catchy electronic beats in the background.

Rich Girl is a successful fusion of afrobeat and soul music, with crisp brass and a clever rhythmic conversation between the chattering drum beats. The great singing of Arewa on this track is definitely a mood changer and will get you in a dancing trance immediately when you turn it on.

Familial and unrefined, Arewa encompasses the fundamental sounds of African heritage in their music. Finding one’s place within a diaspora in connection to the Motherland can be an integral part of exploring afro-beats and world music in hip-hop. This is certainly true of Rich Girl. You’ll be melodically transmuted to a place of music, culture, and afro-bliss.

Arewa combines delicacy with weight in an addictive and unique form for the aptly titled “Rich Girl” beautifully merging the purity and melodic embrace with a swiftly invigorating, summertime reggae atmosphere and a captivating dance beat.

Rich Girl skillfully straddles the line between unconstrained artistic expression and the mainstream building blocks that are known to create waves, fusing engaging music vibes with a contemporary finish that is as crisp and clear as the best of them. There are as many inventive sound-play moments as there are some that feel genuinely lost in the moment — appearing as if it were a live, in-the-moment performance.

“Rich Girl” flows through with a charming realness, beginning with a swiftly uplifting reggae bounce and ending with a vocal and synth gentleness. It is an unmistakable and remarkable track for its natural qualities and the true sense of color and hopefulness it radiates, rather than an in-your-face or humorous effort at a catchy smash.